The Chairman-Man.
Rowdy produced The Chairman-Man, a Manscaped launch commercial for the Chairman trimmer. Custom Denver sets, practical effects, VFX, and character comedy turned a product benefit into an experience audiences could feel.
Services
Production
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Set Construction
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Practical SFX
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Visual Effects
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Editing
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Experience
(01)
A product launch that made the Chairman trimmer feel larger than life.
Manscaped needed more than a product demo for the Chairman trimmer. We built a commercial around the confidence and comic release a great grooming tool can unlock, turning a seven-foot mascot into the physical embodiment of the product’s bold promise.
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Craft
(02)
Practical details made an impossible gag feel believable.
From custom Denver bathroom and kitchen sets to air-cannon breakaway walls, every joke was designed around what the camera and the audience would believe. Practical SFX paired with additional VFX in post, and precise editing let the spectacle land without losing the product or the people reacting to it.
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Result
(03)
A distinctive launch story built for recall and sharing.
The finished Manscaped commercial made the product benefit the punchline. By pairing tactile practical work with character-driven comedy, it delivered a distinctive launch story audiences could recognize, remember, and share.
Impact
A highly shared Manscaped launch commercial that gave the Chairman trimmer an ownable character and a memorable product story.
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Credits
(04)
Director
Producer
Editing
VFX
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