Spring Hero ft. Willow Smith & Brent Faiyaz.
For Adidas and JD Sports, the Spring Hero campaign brought Willow Smith and Brent Faiyaz front and center in a high-energy spot built to connect the celebrity talent's use of Adidas gear across their daily lifestyles.
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Post-production
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Color Grading
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Sound Mix
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Details
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Overview
For Adidas and JD Sports, the Spring Hero campaign needed to move fast.
With artists like Willow Smith and Brent Faiyaz front and center, the creative demanded a high-energy spot that spoke to the younger generation of artists.
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Details 2
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Approach
Rowdy owned post, stitching raw footage from multiple cameras and locations into a seamless cut. We pushed VFX transitions, matched dozens of environments with precise color work, and built an edit that carried the rhythm of both the brand and the artists.
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Results
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The result was a bold, high-tempo visual that proved post can be the heartbeat of a campaign, bringing energy, cohesion, and style to every frame.
Impact
11M+ Views on YouTube
Post can be the heartbeat of a campaign.
Sample
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Credits
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Production
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