AG Club.
Rowdy handled post-production and editing for the JD Sports x New Balance campaign with AG Club, shaping a music-led film around the collective’s style, rhythm, and point of view.
Services
Post-Production
/
Editing
/
VFX
/
Color
/
/
Experience
(01)
A sneaker campaign built from inside the culture, not around it.
JD Sports and New Balance partnered with AG Club because the collective already carries a distinct point of view. Rowdy built the campaign around their music, movement, and style, letting the product live naturally inside a world the audience could recognize as real.
/
Perspective
(02)
Editorial rhythm came from the people and music at the center.
The strongest details came from the people at the center of the film. Rowdy’s post-production and editing followed AG Club’s rhythm instead of imposing a generic sneaker-ad template, shaping an experience that felt specific to the group and credible to its audience.
/
Result
(03)
A campaign that made product and culture feel inseparable.
The final campaign treated culture and product as part of the same conversation. A music-video–influenced edit gave JD Sports and New Balance a story that felt current, intentional, and made for viewers who know when a brand is trying too hard.
Impact
A music-led JD Sports x New Balance campaign that connected AG Club’s point of view to the energy, detail, and pace of the final edit.
Latest Projects.
© ROWDY
A curated selection of projects that reflect our commitment to simplicity and purposeful design.
